il est cinq heures paris s'éveille clara luciani
We use cookies on our website. He’s setting a high bar for the next Longchamp campaign we’ll produce. This is why she brings her beloved kitten Blanche with her all night long. about 1 year ago: submitted Youn Sun Nah - Immersion. He even drew a series of custom movie posters and illustrations that appear in the film and movie trailer – the latter of which borrows influences from the 1960s French New Wave film movement. She embodies somehow the spirit of a pioneering older sister: demanding at the beginning but sympathetic at the end.”. Is it branding as entertainment, or entertainmentment as branding? Awards: The 2021 Gerety Awards deadline approaches – April 2. 3:09 0:30. 2. Amber is not strictly Mathilde’s reverse. Le tout est bercé par une reprise par Clara Luciani de la chanson « Il est cinq heures, Paris s’éveille » de Jacques Dutronc. Serrano brought along his longtime DP and editor partners to collaborate on the project. Baca Juga: Kompak, Supermodel Kate Moss Gandeng Anaknya di Peragaan Busana; Peragaan … She embodies somehow the spirit of a pioneering older sister: demanding at the beginning but sympathetic at the end.”. With the characters dressed in fashion from Longchamp’s SS21 collection, a plot twist occurs when the two girls’ matching Longchamp handbags – a style called the “Roseau” – are mistakenly swapped in a club. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. Directed by Lope Serrano, the centerpiece of the film, which borders on a music video, is its soundtrack: a new version of the old favorite “Il est cinq heures, Paris séveille” (translation: It’s five o’clock, Paris is waking up), sung by French singer-songwriter Clara Luciani. It’s a symbol of understated elegance, quality, and innovation. It stands for elegance, quality, and taste – attributes that also define Longchamp. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. A song as important to Paris as Longchamp the brand. Longchamp was established in Paris in 1948. Balance ton quoi Angèle • Brol. The film stars British actress and model, Amber Anderson, and one of France’s most promising up-and-coming actresses, Mathilde Ollivier. Campaign Spotlight: In new film for Jose Cuervo, 1stAveMachine and Mekanism... Campaign Spotlight: SK-II Studio launches its debut film in partnership with... Campaign Spotlight: Sustainability Initiatives from Mercedes-Benz, Publicis Emil latest work, ‘The... Campaign Spotlight: McCann Colombia and Publimetro re-signify the pages of newspapers... Events: White Square International Advertising Festival announces the 2021 program. LONGCHAMP Très Paris | SS21 campaign | Trailer, Subscribe to access more of adobo Magazine Online. Faithful to her values, she has character, and cultivates her epicurean side without taking herself seriously.”. I don't need to spell it out . The production team keeps things exciting with beautiful shots of Paris and smart editing, weaving in surprising moments of light-hearted cinematic surrealism. The Spring/Summer 2021 Roseau collection is currently available at Longchamp stores in The Gardens, Pavilion KL and Suria KLCC. You can also contact the store directly to arrange for home delivery. The team chose the famous hit “Il est cinq heures, Paris s'éveille”, (translation: It’s five o’clock, Paris is waking up”) by living pop legend Dutronc. Beyond that, the tagline captures the inimitable spirit of Longchamp. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. Directed by the genius Lope Serrano from the directing duo CANADA – renowned and awarded for their commercial spots, short films, and music videos (See Crème Caramel on Nowness). To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. I found her in the morning, All naked in my big shoes. Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. Experts in luxury and digital, and natively Parisian, FRED & FARID group came to the table with a deep understanding of the importance and iconicity of Longchamp within Paris and France, and the insight that every French person has, at one point in their life, owned a Longchamp bag. Clara Luciani για την ταινία "Il est cinq heures, Paris s'éveille" Brand: Longchamp Paris. A song as important to Paris as Longchamp the brand. Amber is subtly more sophisticated, gently snobby, sweetly perverse. The team chose the famous hit 'Il est cinq heures, Paris s'éveille' - 'It’s five o’clock, Paris is waking up' - by living pop legend Dutronc. Celui Que J'Aime by France Gall Information. Eight minutes in length, it tells the story of two girls who go on an adventure as Paris is waking up (or, as the song says, “Paris s’éveille”). To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition. It describes a universal experience that connects us all.”, To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.”. The film is set to "Il est cinq heures, Paris s’éveille..." ("It's 5 am, Paris awakens"), a famous song by Jacques Dutronc** brought to life by the deep and sensual voice of the stunning Clara Luciani*, providing this lively and dynamic short film with the feel of a music video. Also performed by: Clara Luciani; Song: La fille du Père Noël 5 translations; Translations: English #1, #2, German, Serbian, Spanish English translation English. - Outremusique Pour Enfants 1974-1985. ‘il Est Cinq Heures, Paris S'éveille’ Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. The team chose the famous hit “Il est cinq heures, Paris s’éveille”, (translation: It’s five o’clock, Paris is waking up”) by living pop legend Dutronc. To launch the platform and Longchamp’s Spring/Summer 2021 fashion collection, the agency came up with an idea to create a modern music video for an iconic Parisian song. Artistic Director Sophie Delafontaine said: "I had in mind a spontaneous, mobile, fluid woman, she rushes into life with independence and freedom. That’s the idea.” say Fred & Farid. With FRED & FARID Los Angeles leading strategy and creative, and FRED & FARID Paris leading account management, the team conceptualized with an entirely new global brand platform and tagline titled: “très paris” [very paris]. But she’s more mysterious and cosmopolitan than Mathilde. 2:55 0:30. BEST GREEN. Balztanz | Exhale | Le Mythe Dior | Il est cinq heure, Paris, s’ éveille | Eyes Say More Than Words. It is a legend in Paris. Clara Luciani is the latest young French singer to be the envy of the world. FRED & FARID Los Angeles’ creative director Chelsea Steiger: “Lope is one of the most visionary and passionate directors we’ve ever worked with in the agency. Also performed by: Clara Luciani; Song: La fille du Père Noël 5 translations; Translations: English #1, #2, German, Serbian, Spanish English translation English. It’s a symbol of understated elegance, quality, and innovation. With FRED & FARID Los Angeles leading strategy and creative, and FRED & FARID Paris leading account management, the team conceptualized with an entirely new global brand platform and tagline titled: “très paris” [very paris]. Music: ‘Il est cinq heures, Paris s’éveille’ by Jacques Dutronc, interpreted by Clara Luciani. Babak Radboy for “Marnifesto” Brand: Marni. You can revoke cookies at anytime at the bottom of the page. FRED & FARID is a fully-digital independent boutique agency with offices in Los Angeles, New York, Shanghai, and Paris. Le titre musical a aussi droit à sa propre vidéo d’une minute, dont le rythme enjoué se prêtera on l’imagine à des déclinaisons en ligne ou TV. After considering relationships with a number of New York fashion shops, the brand selected FRED & FARID Los Angeles (AdAge Newcomer Agency of the Year) to become their Agency of Record. This song is track #7 in France Gall by France Gall, which has a total of 12 tracks. Faithful to her values, she has character, and cultivates her epicurean side without taking herself seriously.”. It describes a universal experience that connects us all.”, To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s'éveille.”. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. A modern short film / music video for an iconic Parisian song, performed by French singer-songwriter Clara Luciani, and directed by Lope Serrano (aka CANADA). The meaning behind this phrase is multi-tiered and multi-faceted. Created by the independent boutique network, FRED & FARID, the film is inspired by the iconic ’60s French track ‘Il est cinq heures, Paris s’éveille ’ (a song by Dutronc, Lanzmann & Segalen, in the voice of the French artist Clara Luciani), and tells the story of two girls who go on an adventure as Paris is waking up (or, as the song says, ‘Paris s’éveille’). “The end of the film leaves viewers wondering: Is it a short film or a new kind of music video? Versions: #1 #2. FRED & FARID Los Angeles’ creative director Chelsea Steiger: “Lope is one of the most visionary and passionate directors we’ve ever worked with in the agency. It stands for elegance, quality, and taste – attributes that also define Longchamp. about 1 year ago: submitted Various - Chevance (etc.) TITLE OF AD: “Il est cinq heures, Paris s’éveille” A Short Film by Longchamp, CLIENT: Client: Longchamp CEO: Jean Cassegrain Managing Director/Artistic Director: Sophie Delafontaine CMO: Marie-Laure Dubuisson Visual Production Project Manager: Marie Coumes, AGENCY: Agency: FRED & FARID Paris, FRED & FARID Los Angeles Chief Creative Officers: Fred & Farid Managing Director: Séverine Autret Creative Director: Chelsea Steiger Copywyriter: Radouane Guissi, Hilary Smith Art Director: Radouane Guissi, Laura Beck Account Director: Olivia Abols Account Executive: Leslie Hatchwell Agency Producer: Damien Fournier Head of Legal Services: Veronique Hassid Business & Legal Affairs: Maud Whittle, PRODUCTION: Production: CANADA Director: Lope Serrano aka CANADA MD/EP CANADA: Oscar Romagosa Screenplay: Lope Serrano CANADA, Pablo Guirado DOP: Matias Boucard Producer CANADA: Diana C. Milesi Post Production: La Metropolitana. Winner: Clara Luciani for “Il est cinq heures, Paris s’éveille” Brand: Longchamp Paris. The producer Oscar Romagosa and his team from CANADA are absolute rockstars, too.”. Serrano brought along his longtime DP and editor partners to collaborate on the project. Clara Luciani για την ταινία «Il est cinq heures, Paris s'éveille» Brand: Longchamp Paris. A A. He even drew a series of custom movie posters and illustrations that appear in the film and movie trailer – the latter of which borrows influences from the 1960s French New Wave film movement. It is a legend in Paris. This site uses Akismet to reduce spam. L’auteure, compositrice interprète française Clara Luciani interprète le titre iconique “Il est cinq heures, Paris s’éveille” comme une célébration de la relation Longchamp et Paris depuis 72 ans . Agency co-founders Fred & Farid said: “If you’ve never seen Paris waking up after a night out on the town, then you’ve never seen Paris. Filled with more hidden layers, and smartly crafted references to the track, the film’s locations, scenes, and characters are poetic interpretations of Dutronc’s lyrics. Longchamp is deeply ingrained in French culture. The agency also considered the fact that “Paris” as a word has equity. INTERVIEW WITH CLARA LUCIANI Her style is innate, her voice golden, her look timeless. And that’s why this song touches every Parisian. Sometimes you’re hearing the lyrics, other times you’re seeing the lyrics. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. To put it bluntly, Mathilde is a delightful and appealing mess. Directed by the genius Lope Serrano from the directing duo CANADA – renowned and awarded for their commercial spots, short films, and music videos (See Crème Caramel on Nowness). With the characters dressed in fashion from Longchamp’s SS21 collection, a plot twist occurs when the two girls’ matching Longchamp handbags – a style called the “Roseau” – are mistakenly swapped in a club. Inspired by french cinema from the 60s, the narrative and tone of the film was meant to evoke a naive, light and fresh spirit. By continuing to use our site, you accept our Privacy Policy. Clara Luciani για την ταινία «Il est cinq heures, Paris s’éveille» Brand: Longchamp Paris. Il est cinq heures, Paris s'éveille Jacques Dutronc • Il est cinq heures. This helps us provide a more valuable and tailored experience for you and others. Film ini berlatarkan "Il est cinq heures, Paris s'éveille ..." ("It's 5 am, Paris awakens"), sebuah lagu terkenal dari Jacques Dutronc yang dihidupkan oleh suara dalam dan sensual dari yang menakjubkan Clara Luciani, ia menyajikan film pendek yang hidup dan dinamis ini dengan nuansa video musik. She’s witty and independently hedonistic as well. It’s a bold decision that evokes the very attitude it calls forth. Best Documentary "The Weavers" του Δημήτρη Κουτσιαμπασάκου . Sometimes you’re hearing the lyrics, other times you’re seeing the lyrics. Agency co-founders Fred & Farid said: “If you’ve never seen Paris waking up after a night out on the town, then you’ve never seen Paris. She’s witty and independently hedonistic as well. Filled with more hidden layers, and smartly crafted references to the track, the film’s locations, scenes, and characters are poetic interpretations of Dutronc’s lyrics. The tale of women and their and a set in Paris. A fitting soundtrack is provided by the enchanting vocals of singer-songwriter Clara Luciani, who reinterprets a cult-favorite French song from 1968 originally sung by Jacques Dutronc. The producer Oscar Romagosa and his team from CANADA are absolute rockstars, too.”. Best Green Film "Seasons of Aeon" της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film "The Atypical Life of Agnes Tassel" της Zo Fan. Une poésie soulignée par le titre iconique «Il est cinq heures, Paris s’éveille» de Jacques Dutronc, ici réinterprété et adouci par Clara Luciani. It evokes not just Paris as a city, but Paris as an attitude. Eight minutes in length, it tells the story of two girls who go on an adventure as Paris is waking up (or, as the song says, “Paris s'éveille”). Clara Luciani για την ταινία «Il est cinq heures, Paris s'éveille» Brand: Longchamp Paris. Inspired by french cinema from the 60s, the narrative and tone of the film was meant to evoke a naive, light and fresh spirit. To leave a tagline in French, for Americans and Chinese, is very “très paris.” It’s just the sort of thing a Longchamp girl would do. And that’s why this song touches every Parisian. To leave a tagline in French, for Americans and Chinese, is very “très paris.” It’s just the sort of thing a Longchamp girl would do. Winner : The Weavers By Dimitris Koutsiabasakos. All naked in my big shoes. Firstly, “très paris” lays claim to Longchamp’s irrefutable cultural significance within Paris, and pays homage to its history as a brand that was founded in Paris 72 years ago. Learn how your comment data is processed. The song carries and inspires the story throughout. All inspired by the iconic 60s track ‘Il est cinq heures, Paris s'éveille’ by DUTRONC sang by Clara Luciani for the occasion. Is it branding as entertainment, or entertainmentment as branding? BEST ARTISTIC DIRECTION. placed in front of the fireplace. submitted Clara Luciani - Sainte-Victoire. The duration of this track is 2:31 and was released on 1966. After considering relationships with a number of New York fashion shops, the brand selected FRED & FARID Los Angeles (AdAge Newcomer Agency of the Year) to become their Agency of Record. They help us get to know you a little and how you use our website. Quand les marques du luxe casse leur tirelire pour nous proposer de superbes films , on est tout simplement fan. Amber is subtly more sophisticated, gently snobby, sweetly perverse. Through Jacques Dutronc’s song Il est 5 heures Paris s’éveille (“It's 5 am, Paris awakens”), the brand wanted to return to its origins, with Clara Luciani’s deep tones. Longchamp is deeply ingrained in French culture. For example, a kitten in the film named “Blanche” is an allusion to the song verse: “Et la place Blanche a mauvaise mine…” When a moto driver reads a book titled “The Station And The Carcasse,” it illustrates the lyrics: “La gare n’est plus qu’une carcasse…” When a character says, “I have cold feet, ma belle,” it’s a nod to Dutronc’s: “La tour Eiffel a froid aux pieds…” So on and so forth. Click here to make your purchase online. The film stars British actress and model, Amber Anderson, and one of France’s most promising up-and-coming actresses, Mathilde Ollivier. He’s setting a high bar for the next Longchamp campaign we’ll produce. Versions: #1 #2. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. Pour cette fin d'année Longchamp fait l'événement avec l'agence FRED & FARID et dévoile 'très paris' sa nouvelle plateforme de marque globale portée par un film de 8 minutes inspiré par le titre iconique 'Il est cinq heures, Paris s'éveille' interprété ici par Clara Luciani. We use cookies to understand how you use our site and to improve your experience. Artistic Director Sophie Delafontaine said: “I had in mind a spontaneous, mobile, fluid woman, she rushes into life with independence and freedom. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. 3. BEST GREEK FASHION FILM “Pandemia” by Yannis Biliris | “Athena Skates” by Elliott Gonzo | “Houhou” by Zoie Sgourou | Korres Series by Vassilis Kekatos | “Victorious” by Rafael Samaras . The song carries and inspires the story throughout. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s'éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. BEST DIRECTOR. ... Clara Luciani • Best Of - Morceaux d’amour. It’s a bold decision that evokes the very attitude it calls forth. The tagline will remain in French, even in non-French-speaking markets around the world. The Daughter of Father Christmas. For example, a kitten in the film named “Blanche” is an allusion to the song verse: “Et la place Blanche a mauvaise mine...” When a moto driver reads a book titled “The Station And The Carcasse,” it illustrates the lyrics: “La gare n'est plus qu'une carcasse…” When a character says, “I have cold feet, ma belle,” it’s a nod to Dutronc’s: “La tour Eiffel a froid aux pieds…” So on and so forth. It evokes not just Paris as a city, but Paris as an attitude. I found her early in the morning. That’s the idea.” say Fred & Farid. No idea. Placed in front of the fireplace, No need to draw a picture of you. The film opens to «Il est cinq heures, Paris s’éveille…» («It’s 5 am, Paris awakens»), a famous song reinterpreted here by the artist Clara Luciani, who brings an elegant and fresh twist to the French classic. BEST DOCUMENTARY. This is why she brings her beloved kitten Blanche with her all night long. The meaning behind this phrase is multi-tiered and multi-faceted. But she’s more mysterious and cosmopolitan than Mathilde. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. Campaign Spotlight: Longchamp launches with FRED & FARID Los Angeles their new... People: gyro APAC announces new managing director, Rhys Taylor, Brand & Business: GoDaddy and AXN’s Project GO reveals mentors, scheduled to air first episode on November 19, Campaign Spotlight: In new film for Jose Cuervo, 1stAveMachine and Mekanism encourage people to “Date More Human”, Campaign Spotlight: Discover the shocking truth behind “free” prescription glasses, Campaign Spotlight: SK-II Studio launches its debut film in partnership with WPP agencies, directed by Palme D’Or winning Director Hirokazu Kore-eda. Lope said, “Mathilde plays a local girl, witty, warm, spontaneous, talkative, charmingly impulsive, mindlessly selfish, more innocent than you imagine for such a mischievous glance, living life more in the fast wheels of the present than in the uncertain plans of the future and certainly than in the boring leftovers of the past. This includes personalizing content and advertising. The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. Experts in luxury and digital, and natively Parisian, FRED & FARID group came to the table with a deep understanding of the importance and iconicity of Longchamp within Paris and France, and the insight that every French person has, at one point in their life, owned a Longchamp bag. Beyond that, the tagline captures the inimitable spirit of Longchamp. Firstly, “très paris” lays claim to Longchamp’s irrefutable cultural significance within Paris, and pays homage to its history as a brand that was founded in Paris 72 years ago. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. To put it bluntly, Mathilde is a delightful and appealing mess. The tagline will remain in French, even in non-French-speaking markets around the world. Managing Director/Artistic Director: Sophie Delafontaine, Visual Production Project Manager: Marie Coumes, Art Director: Radouane Guissi, Laura Beck, Screenplay: Lope Serrano CANADA, Pablo Guirado, Production Coordinator Film: Julia Mongin, VFX Post Producer: Stéphanie Pedelacq, Johan Luce-Antoinette, Mix: Jean Philippe Borgeot, Jean Luc Verschelde. The agency also considered the fact that “Paris” as a word has equity. A A. Santa's daughter. PARIS, FRANCE – Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. No idea. BEST BEAUTY / STYLING. “The end of the film leaves viewers wondering: Is it a short film or a new kind of music video? Winner: Dalia Colli & Francesco Pegoretti for “Le Mythe Dior” Brand: Dior. 27. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. Although born in the Bouches-du-Rhône, the 28-year-old singer explains that she spent “19 years in gestation before being born in Paris! We are a peculiar mix of the French sense of craft and taste, the Chinese sense of tactic and digital, and the American sense of vision and strategy delivering 1800 client solutions for 250 different brands in 30 industries and accumulating 900+ international awards and titles – including the AdAge 2020 Best Newcomer of the Year (Los Angeles) – and - Best Integrated Campaign (New York). To launch the platform and Longchamp’s Spring/Summer 2021 fashion collection, the agency came up with an idea to create a modern music video for an iconic Parisian song. With an 8 minute short film / music video inspired by the iconic 60s French track ‘Il est cinq heures, Paris s'éveille’ (a song by Dutronc, Lanzmann & Segalen). ... Il Est Cinq Heures, Paris S'éveille / Ma Petite Entreprise.